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The Silver Tsunami is reshaping small-business ownership. Brandon Hatton and Andrew Olsen discuss exit planning, younger buyers, AI, and life after a sale.
Brandon Hatton and Andrew Olsen recap the Silver Tsunami: baby boomer business owners are approaching retirement, while younger buyers are looking for established companies they can grow rather than starting from scratch.
They discuss how new owners may bring technology and new approaches to scaling, how AI and uncertainty in corporate employment could influence career choices, and why sellers need a coordinated team for valuation, accounting, tax, and estate planning. They also consider a personal question many founders face after an exit: what comes next, and how can they continue contributing?
For practical guidance on preparing a transition, read our business exit planning guide. For a related conversation about employee ownership as a succession path, hear What If Your Employees Became the Buyer?.
Andrew, welcome back to the studio. Uh,
today I just wanted to recap this entire
series on the silver tsunami that we did
for people who haven't watched all of
these videos and heard all of your
excitement about this new um well, it's
really an opportunity in in society
right now in US in American society.
Yeah, it's an opportunity on on both
sides of the spectrum. U, but yeah,
we've talked about a lot. So, we've
talked about the buyer, the seller, the
the team, what the silver tsunami is.
So, yeah, let's hit some high points.
So, let's start at the beginning. What
is the silver tsunami? The silver
tsunami refers to um this giant private
business equity transition that's
happening in the US economy right now.
Again, 10,000 people a day are turning
65. 51% of all privately held business
equity is owned by baby boomers and they
need to retire because you can't work
forever. It actually turns out. So
[laughter] yeah, so you got to retire
and you got to have an exit strategy and
like we've talked about, you can't just
go hand a note in to your manager and
say, you know, I'm getting ready to
retire. You know, you you're in a
business. You have to devest.
Um and there's many different ways to do
that. So yeah, that's the silver tsunami
as an overview.
Got it. And the silver tsunami is this
opportunity for older business owners to
cash out of their businesses and use
that use that equity which has been
locked up for years to create a life for
themselves or to create a retirement for
themselves and a lifestyle. Uh but it
also is a unique position where there
are highly functioning small businesses
that younger generations can buy and not
have to bootstrap it from zero.
Yeah. Exactly. And so you know the we
talked about the buyer a lot. So these
are millennials pursuing
entrepreneurship through acquisition. So
people who are maybe in management
already already in the building or
people who are the next generation in
the family line like you said they don't
have to start from scratch. they can
take this business, they can maybe bring
some of the tech or bring some
innovative scaling methods to the
company and and kind of take it to the
next level without starting from square
one.
Yeah. And without getting stuck in a
stereotype, but there are a lot of older
companies that have not adopted all of
the technology that is available and so
you may be buying at a higher multiple.
You may be paying a lot of money for it.
However, you can scale it and and and
create make create more productivity.
Yeah. And I think it's a great story of
the tale of two generations, right? It's
like so you know the baby boomers have
this like great ability to like generate
cash flow gen like low le low amounts of
leverage like the
debt to equity the cost structuring like
all these things are are really optimal
in you know baby boomer businesses. And
then you have this next generation
that's getting ready to take over that
are technologically innovative that are
capital like they know a lot about
capital they know about different ways
to use capital. So it really is kind of
this unique inflection point in the US
economy where you've got all of this
business equity that needs to be
transferred into retirement assets so
that people can start that next phase of
their life life after exit. And then you
have a group who is like I need a
retirement plan or a business asset plan
myself. Yeah. And so I can now funnel my
resources into pursuing that as a
career.
Got it. So if it's the tale of two
generations, which is the worst of
generations, which is the best of
which is the worst and the best. Oh my
gosh.
Best of times.
What I like about this transitioning
happening now is AI is uh looming. Yeah.
Right. And there's this fear that I
can't just go work out work for another
company because I will get fired or I'll
lose my job or even fact is they're not
hiring as much as as we would like them
to be. One job one set of job numbers
isn't isn't a trend. And so this is an
opportunity to kind of pick up types of
brickandmortar companies that will
continue to do business.
Yeah. I mean I I was just having this
discussion um with a friend of mine
earlier today and the the thought is
like maybe people aren't pursuing these
kind of like long 40-year tracks in
corporate America anymore and they are
pursuing more of a like small business
strategy. I mean, we all know incredibly
successful people who run small
businesses, right? More successful, I
would say, than you know, many people in
in corporate America or at least equally
as successful. And so, this has kind of
emerged as like a new market opportunity
for people who, you know, maybe once
maybe a Harvard MBA once upon a time had
no destination other than, you know, a
giant corporation or Wall Street. And
now you see this kind of like acumen get
brought down to a different level of the
economy and it and it's really cool.
I'm from a small business family, a
family of small business owners. You are
this is an opportunity and hopefully one
that is taken advantage of where small
business can come more to the forefront
in the US economy um and not just be
bought up by aggregators. Yeah. And I
think that the returns that we're seeing
um in the early stages of the silver
tsunami kind of like speak for
themselves. And I'm talking returns not
in the way that we would think of them
as financial advisors, you know, the S&P
returns. I'm talking about the margin
expansion that we're seeing. The returns
for the business owner who take the
equity stakes in these things like the
returns are are very competitive.
Yeah. And I um as you know, I I don't
like to create fear. However,
for many of these older business owners,
the time to sell your business is now.
Yes.
Because there is a window and that
window and it's like, are you going to
get it on the boom? Because if not,
you're probably not going to sell it on
the bust and are you willing to sell it
all the way through the b hold on to it
all the way to the next boom cycle. And
not only are you willing to, but is your
health able to? And if the answer is no,
then you need to link up with someone
like us or someone out there who has an
aggregate team of valuation experts,
people uh accountants, CPAs, estate
attorneys, an entire team to get around
you to figure out what is the best way
for me to exit, the most orderly way for
me to exit and to walk away with is an
optimal amount of cash in my pocket.
Yeah, exactly. I mean, something we
talked about in our previous videos was
you need the right team.
Yes. And the one of the tail risks is
that you're going to wait too long.
You're going to get in a hurry. I mean,
you're right. The business market right
now is whatever the real estate market
was like two or three years ago. I mean,
it is time to sell. And so, assembling
the right team 6, 12 months in advance,
like that's going to be really critical.
And bringing your normal CPA, your tax
CPA may not be the best person for, you
know, your your business transaction
accounting.
No, they belong on the table, right? but
just not as like an entire forensic
accounting team that says, "How do we
get these books ready in 18 or 20 months
so that they're that you're going to get
a better multiple for your company? Are
they clean? Are you not going to get
clawbacks from some professional buyer
or from somebody saying, "Hey, you
misled us?" Like that type of clarity
will make the the the exit so much
cleaner, the break nicer. Uh and then
all you have to do is figure out what to
do with the rest of your life.
Yeah, exactly. It's that simple. So you
know this thing that's been a part of
you for you know whatever 40 years you
know all you have to do is say goodbye
to it and figure out what's next
which is really exciting because at
conscious wealth we've started this peer
group of people who have exited and uh
figuring out what is next but
particularly with this peer group
they're individuals who are wondering
not only like what is next because they
they don't necessarily need more money
or they don't see getting more money as
a path to happiness they see they want
to figure out well how do I have a
positive impact in society? How do I
continue to be relevant uh and help
others? And is it through business? Is
it through nonprofit? Um is it through
governmental work? Or is it some
combination of all of that? And that's
I'm excited about this peer group we're
starting up.
I am too. And I I think you know too in
our experience with like entrepreneurs
and we know entrepreneurs who are 35 and
entrepreneurs who are 65 and everyone in
between and different points in your
life are going to lead you to different
things. many people who are small
business owners or you know we're saying
small but like some of the businesses
get 40 $50 million in size not everyone
wants to just go drink margaritas on the
beach I mean that sounds great for like
a week but like you've got a whole new
phase of your life so how do you make
that transition from operator CEO to
investor advisor like that next step in
your life um and having someone to
bounce ideas off of who's already been
there or who is there right now
who's going through with you
yeah who's going with you. I mean,
no bad.
I love it. Okay. Well, thanks for coming
in. I look forward to our next series.
Uh, and everyone out there who's
listening, look into our peer groups.
Uh, talk to us about getting the right
team around an exit. And hope to see you
soon. Yep. Thanks for having me,
Brandon. Yeah.