Andrew Olsen joins Brandon Hatton at Conscious Wealth Studios to continue the conversation on the Silver Tsunami and the $15 trillion of privately held businesses owned by baby boomers. They shift the focus from the seller to the buyer. If trillions of dollars in businesses are set to change hands, who is actually going to buy them? Brandon and Andrew walk through the three primary buyer groups shaping this transition. Next generation family members and internal management teams. Private equity groups. And a rising wave of millennial buyers pursuing entrepreneurship through acquisition. Each path comes with trade-offs. Liquidity constraints, creative financing structures, and alignment between buyer and seller all play a role in how these transactions unfold. They also discuss how deals are structured in practice. Seller financing, partnerships with private equity, and new approaches to ownership that allow buyers without significant capital to step into businesses. In this conversation, they cover the realities on the other side of the transaction: Who the three primary buyers are in today’s market. Why internal buyers often struggle with liquidity. How seller financing creates alignment and continuity. The role of private equity and aligned operators. The rise of millennial buyers and entrepreneurship through acquisition. Why having the right advisory team shapes the outcome.
