The Silver Tsunami: Why $15 Trillion Doesn't Feel Real to Business Owners

03/17/2026

Andrew Olson joins Brandon Hatton at Conscious Wealth Studios to continue the conversation on the Silver Tsunami and the $15 trillion of privately held businesses owned by baby boomers. They begin with a simple question. Is that number real? For many founders, the value of their company does not feel like part of their net worth. The business may be worth millions on paper, yet that value remains illiquid until a transaction occurs. Brandon and Andrew discuss how retirement looks different for entrepreneurs whose wealth is concentrated in a single asset. Many business owners have 80 to 90 percent of their net worth tied up in their company, which means retirement depends on successfully converting that value into liquidity.

The Silver Tsunami: Why $15 Trillion Doesn't Feel Real to Business Owners